City Of Dallas

Dallas Goes International With New Online Presence

Dallas Eco Dev Brief

The Brief

Dallas’ Office of Economic Development is the army on the front-lines in bringing new business opportunity to North Texas — and what a battle they have to fight.

And they had a big challenge for Aria: reach an unbelievably vast and disparate market with unique needs — and in a lot of cases, languages — as efficiently as possible, driving each segment, on-site, to a specific transaction, without losing them, or anyone else along the way.

Dallas OED’s audience ranged from international business investors, to national retailers, to the moms-and-pops who made Dallas what it is today.

Dallas OED Website
The homepage of

Our Role Became More Pathfinder Than Designer

We quickly understood that our role in this process was to act as way-finder, creating appropriate landmarks along the path to a conversation with Dallas OED staff.

Visit the site

With many hours of discovery, conducted over the course of three weeks, Aria proposed a new website direction for OED, which centered on a new brand aesthetic. Away from Dallas’ established logo and image, the Economic team was able to launch from a fresh platform.

How'd We Do?

“More than a new website, Aria helped Dallas Office of Economic Development create a new platform for communicating directly with its vast audience.” — Kim Moore (City of Dallas)
The website was translated into 4 international business languages