Plano CVB

People Connect Here.

To help tell Plano CVB’s story, we invited readers to connect with people just like themselves.

Print ads featured people with a round QR code in place of their head. When readers scanned the QR code, they were taken to a mobile site where they watched a video featuring the people in the print ad. Using Google Analytics Reporting, we were able to track performance by publication and audience segment.

The results? 

More than 1,100 entries through the QR code, with viewers spending up to 4 minutes with our video and mobile content.