Those two college guys wanted a vodka just for them. College guys. And girls. A quality vodka that was still affordable. One that spoke to their generation, which happens to be called the Y Generation.
So, we came up with a new name. Created the logo. Designed the bottle. And then we put together a compelling presentation that convinced Glazers, one of the country's biggest distributors, to help put it on the shelves.
Each aspect of the campaign mirrored the cultural sophistication that spoke to the target audience. Which means it was cool.