Story Marketing shows how ageless storytelling techniques and approaches relate to modern content marketing campaigns that will engage and endear travelers to your brand, and motivate them to action.
What you’ll learn:
- Why storytelling is a time-tested, winning marketing tactic
- How consumers digest content throughout the trip-planning and booking process
- Should you be using paid media, earned media or owned media to get your content in front of your audience?
- A six-step guide to restructure your team’s approach for better storytelling