Web Ads Get More Intrusive
The moves are necessary because the current ad system on the Web does not work for content sites
Aug 5, 2009 by Brian Morrissey
NEW YORK The Web has long relegated advertising to the sidelines as part of a do-not-interrupt mandate that separated cyberspace venues from traditional media. That’s slowly changing.
A group of top-tier publishers, including [...]
Seeks to Consolidate Business With One Holding Company
Posted by Rupal Parekh on 07.16.09 @ 11:21 AM
NEW YORK (AdAge.com) — German pharmaceutical giant Bayer AG has begun a holding-company review as it pursues a global consolidation of its more than $1 billion advertising account, according to several executives familiar with the matter.
The consolidation — [...]
Wicked Sick Project Was Wicked Cool
Posted by Ken Wheaton on 07.16.09 @ 04:12 PM
Way down under, the gang at George Patterson Y&R decided they’d prove what a little creativity can do. So they created the Wicked Sick Project, in which they bought an ordinary used BMX bike on eBay, applied a little creativity [...]
Case Could Have Legs, but ‘Laptop Hunters’ Will Keep Going and Going for Now
By Rupal Parekh
Published: July 16, 2009
NEW YORK (AdAge.com) — In the latest twist in the computer wars, Microsoft Chief Operating Officer Kevin Turner stated publicly yesterday that attorneys for Apple demanded Microsoft pull its “Laptop Hunters” campaign that shows buyers comparing prices [...]
Six Steps to Marketing During a Recession
http://www.theppcguru.com/six-steps-to-marketing-during-a-recession.html
All markets fluctuate, economic cycles come and sometimes go just as fast as they arrived, businesses rise and fall. But some companies survive and even thrive in periods of economic recession not to mention the companies that make the right marketing moves, emerge from the economic downturns in a [...]
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