Is Persistence the Key to Web Branding?
Aug 3, 2009
- Brian Morrissey
NEW YORK The Web has a problem: It’s largely ad supported, but the rapid-fire way people churn through page views by the dozens makes it less than ideal for brand advertisers.
Yes, the move to make the Web safe for marketers is progressing on many fronts. There’s [...]
As Advertisers Shift Online, Consumers Have Qualms
July 21, 2009 by Mark Dolliver
NEW YORK Just a few years ago, people who had any professional involvement with online ad campaigns were an exotic breed. Now, according to a LinkedIn Research Network/Harris Poll, those who use the Internet as an ad medium outnumber those who use TV or radio. However, as [...]