Ad Folks, Public Disagree About Twitter
July 22, 2009 by Mark Dolliver
NEW YORK The advertising world is all atwitter about Twitter. A majority of the public at large, by contrast, hasn’t even gotten sufficiently interested in Twitter to have a disparaging opinion about it. These contrasting views emerge from a dual-audience LinkedIn Research Network/Harris Pollconducted last month.
People who have [...]
by Stuart Foster on July 20, 2009
It’s come to this. You’ve been tasked by your company or have enlisted an agency to create a “viral” video/campaign. However, you probably don’t know what a viral campaign even looks like in the first place. There is a good reason for this: No campaign is actually viral in [...]
Southwest Reaches Out to Reassure Customers, While Angry Passenger Lays Into Delta
by Michael Bush
Published: July 16, 2009
NEW YORK (AdAge.com) — When a basketball-size hole opened earlier this week in the fuselage of a Southwest plane, which was rerouted and landed safely, Twitter helped the airline manage the story.
Southwest has nearly 290,000 followers Twitter.
Shortly after the [...]
Marketing v1.0 Is Dead! Long Live Marketing v2.0!
This article is based on a chapter from “In Search of a New Logic for Marketing” by Christian Gronroos, PhD. Find out more about this recommended book at Amazon (click the link or on the book cover).
Greg M. Thomas revised this paper. Greg [...]
May 20, 2008 at 6:50 pm
Fact 1 – The term itself was first used by Professor Jeffrey F. Rayport, in a 1996 article entitled The Virus of Marketing.
Fact 2 – One of the best examples of the early success of viral marketing took place with Microsoft’s free email service, Hotmail. Hotmail appended ads to [...]