Viewers Will Pay for Online Video, Report Says
Consumer spending on online video content could reach $3.8 bil. in 2009 despite the recession
by Mike Shields on July 14, 2009
NEW YORK Despite all the optimism surrounding the potential for free, advertising-supported online video, some analysts see a far more lucrative market for selling video content online — one that [...]
Your Phone as Computer Mouse for an Interactive World
That’s the Promise of Augmented Reality
Posted by Allison Mooney on 07.13.09 @ 11:00 AM
Allison Mooney
As branded apps go the way of the microsite, the emerging mobile technology of augmented reality will open new doors for marketers.
At last week’s New York Tech Meetup, Ryan Charles from Zagat [...]
Mobile Media Usage Soars, Opens New Vistas for Marketers
Article by Steve McClellan on July 8, 2009
NEW YORK One out of every seven minutes of media consumption today takes place via mobile devices, according to new research from IPG’s Universal McCann and AOL.
And with mobile usage expected to grow by 60 percent over the next two [...]
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