Ad Folks, Public Disagree About Twitter
July 22, 2009 by Mark Dolliver
NEW YORK The advertising world is all atwitter about Twitter. A majority of the public at large, by contrast, hasn’t even gotten sufficiently interested in Twitter to have a disparaging opinion about it. These contrasting views emerge from a dual-audience LinkedIn Research Network/Harris Pollconducted last month.
People who have [...]
As Advertisers Shift Online, Consumers Have Qualms
July 21, 2009 by Mark Dolliver
NEW YORK Just a few years ago, people who had any professional involvement with online ad campaigns were an exotic breed. Now, according to a LinkedIn Research Network/Harris Poll, those who use the Internet as an ad medium outnumber those who use TV or radio. However, as [...]
by Stuart Foster on July 20, 2009
It’s come to this. You’ve been tasked by your company or have enlisted an agency to create a “viral” video/campaign. However, you probably don’t know what a viral campaign even looks like in the first place. There is a good reason for this: No campaign is actually viral in [...]
Seeks to Consolidate Business With One Holding Company
Posted by Rupal Parekh on 07.16.09 @ 11:21 AM
NEW YORK (AdAge.com) — German pharmaceutical giant Bayer AG has begun a holding-company review as it pursues a global consolidation of its more than $1 billion advertising account, according to several executives familiar with the matter.
The consolidation — [...]
Your Grammar-School Teacher Was Right All Along
Posted by Tom Martin on 07.16.09 @ 11:44 AM
http://www.tommartin.typepad.com
Do you remember show and tell? That great day when your grammar-school teacher gave you the stage and let you bring anything you cared about to show the class. It was an opportunity to share something that you thought [...]
