There’s a Fine Line Between Persistent and Pesky

Web Ads Get More Intrusive
The moves are necessary because the current ad system on the Web does not work for content sites
Aug 5, 2009 by Brian Morrissey

NEW YORK The Web has long relegated advertising to the sidelines as part of a do-not-interrupt mandate that separated cyberspace venues from traditional media. That’s slowly changing.
 
A group of top-tier publishers, including [...]

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Better Branding Online

Is Persistence the Key to Web Branding?
Aug 3, 2009

- Brian Morrissey

NEW YORK The Web has a problem: It’s largely ad supported, but the rapid-fire way people churn through page views by the dozens makes it less than ideal for brand advertisers.
 
Yes, the move to make the Web safe for marketers is progressing on many fronts. There’s [...]

Filed under: Brand Strategy, Online Advertising by kellymorrispr
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