Seeks to Consolidate Business With One Holding Company
Posted by Rupal Parekh on 07.16.09 @ 11:21 AM
NEW YORK (AdAge.com) — German pharmaceutical giant Bayer AG has begun a holding-company review as it pursues a global consolidation of its more than $1 billion advertising account, according to several executives familiar with the matter.
The consolidation — [...]
Branding for Advantage
An Interview with Steven Feinberg
by Christian Sarkar
What Goes Into a Premium Brand
May 22, 2009
Less than a hundred people work at the Loretto, Kentucky distillery of Maker’s Mark bourbon, and every one of them loves their job. “Turnover here? It’s pretty much zero.” That’s what Denny Potter, Assistant Master Distiller told us on our exclusive tour of the Maker’s facility. On a [...]
Pizza the Hut
June 18 2009
With a significant decline in sales, Pizza Hut is responding to the tough economic times by launching a new branding strategy. Will ‘The Hut’ make you want to eat out again?
It’s no secret, more consumers are choosing to dine at home and avoid ‘junk’ foods to save money. The largest player in [...]
Written on November 17, 2008 – 4:56 pm | by Eric Gehler |
We live in an information society with the internet at our fingertips though broadband, DSL and mobile phones. We also live in a society that is comprised of consumers that have the ability to publish their words, thoughts and ideas in seconds [...]