Branding for Advantage

Branding for Advantage
An Interview with Steven Feinberg
by Christian Sarkar
Steven [...]

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Premium Branding

What Goes Into a Premium Brand
http://www.chrisbrogan.com/what-goes-into-a-premium-brand/
May 22, 2009

Less than a hundred people work at the Loretto, Kentucky distillery of Maker’s Mark bourbon, and every one of them loves their job. “Turnover here? It’s pretty much zero.” That’s what Denny Potter, Assistant Master Distiller told us on our exclusive tour of the Maker’s facility. On a [...]

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Pizza Hut Launching New Brand Strategy?

Pizza the Hut

http://www.idsgn.org/posts/pizza-the-hut/
June 18 2009

With a significant decline in sales, Pizza Hut is responding to the tough economic times by launching a new branding strategy. Will ‘The Hut’ make you want to eat out again?
It’s no secret, more consumers are choosing to dine at home and avoid ‘junk’ foods to save money. The largest player in [...]

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