Six Steps to Marketing During a Recession
http://www.theppcguru.com/six-steps-to-marketing-during-a-recession.html
All markets fluctuate, economic cycles come and sometimes go just as fast as they arrived, businesses rise and fall. But some companies survive and even thrive in periods of economic recession not to mention the companies that make the right marketing moves, emerge from the economic downturns in a [...]
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Marketing v1.0 Is Dead! Long Live Marketing v2.0!
Institute Perspectives
This article is based on a chapter from “In Search of a New Logic for Marketing” by Christian Gronroos, PhD. Find out more about this recommended book at Amazon (click the link or on the book cover).
Greg M. Thomas revised this paper. Greg [...]
Filed under: Social Media by kellymorrispr | Social tagging: marketing > Strategy
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