http://businessim.wordpress.com/2008/05/20/viral-marketing-101/
May 20, 2008 at 6:50 pm
Fact 1 – The term itself was first used by Professor Jeffrey F. Rayport, in a 1996 article entitled The Virus of Marketing.
Fact 2 – One of the best examples of the early success of viral marketing took place with Microsoft’s free email service, Hotmail. Hotmail appended ads to [...]
Your Phone as Computer Mouse for an Interactive World
That’s the Promise of Augmented Reality
Posted by Allison Mooney on 07.13.09 @ 11:00 AM
Allison Mooney
As branded apps go the way of the microsite, the emerging mobile technology of augmented reality will open new doors for marketers.
At last week’s New York Tech Meetup, Ryan Charles from Zagat [...]
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