Southwest Reaches Out to Reassure Customers, While Angry Passenger Lays Into Delta
by Michael Bush
Published: July 16, 2009
NEW YORK (AdAge.com) — When a basketball-size hole opened earlier this week in the fuselage of a Southwest plane, which was rerouted and landed safely, Twitter helped the airline manage the story.
Southwest has nearly 290,000 followers Twitter.
Shortly after the [...]
by R. Craig Lefebvre
The strategic use of social media is about changing your perspective, not using new communication tools. The talks I give about social media and social marketing these days focus almost exclusively on the shift we need to make in how we think about interacting with people formerly known as the audience and [...]
From The Times
July 14, 2009
Matthew Robson, 15, says teenagers don’t read newspapers, use phones to make calls or go to the cinema
Will Pavia and Soraya Kishtwari
Just over a fortnight ago, Matthew Robson had never worked in banking. This was mainly because he was 15 [...]
Not Part of Gen Y? You’re Paying Too Much
by David Fallarme
Thinking back to my experience working on the sales floor of a consumer electronics retailer, I had the opportunity to see firsthand the effects of marketing and advertising. As a Marketing student, this was extremely exciting. Being exposed to consumer behaviour this close made me [...]
Business guide to social media
| M | T | W | T | F | S | S |
|---|---|---|---|---|---|---|
| « Aug | ||||||
| 1 | 2 | 3 | 4 | 5 | ||
| 6 | 7 | 8 | 9 | 10 | 11 | 12 |
| 13 | 14 | 15 | 16 | 17 | 18 | 19 |
| 20 | 21 | 22 | 23 | 24 | 25 | 26 |
| 27 | 28 | 29 | 30 | |||
