by Stuart Foster on July 20, 2009
It’s come to this. You’ve been tasked by your company or have enlisted an agency to create a “viral” video/campaign. However, you probably don’t know what a viral campaign even looks like in the first place. There is a good reason for this: No campaign is actually viral in [...]
http://businessim.wordpress.com/2008/05/20/viral-marketing-101/
May 20, 2008 at 6:50 pm
Fact 1 – The term itself was first used by Professor Jeffrey F. Rayport, in a 1996 article entitled The Virus of Marketing.
Fact 2 – One of the best examples of the early success of viral marketing took place with Microsoft’s free email service, Hotmail. Hotmail appended ads to [...]
by R. Craig Lefebvre
The strategic use of social media is about changing your perspective, not using new communication tools. The talks I give about social media and social marketing these days focus almost exclusively on the shift we need to make in how we think about interacting with people formerly known as the audience and [...]
From The Times
July 14, 2009
Matthew Robson, 15, says teenagers don’t read newspapers, use phones to make calls or go to the cinema
Will Pavia and Soraya Kishtwari
Just over a fortnight ago, Matthew Robson had never worked in banking. This was mainly because he was 15 [...]
by: Jason Drohn
http://marketinghackz.com/word-of-mouth-marketing-prevails-in-social-media/
If you look at the image above it is hard to make out anything. What this image shows is traditional marketing and social media marketing. The black arrows that you see are traditional marketing. The little black circles and sticks are of course your customers. As you can see the black arrows aren’t [...]
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