WE MOVE PEOPLE

Your Grammar-School Teacher Was Right All Along
Posted by Tom Martin on 07.16.09 @ 11:44 AM
http://www.tommartin.typepad.com

Do you remember show and tell? That great day when your grammar-school teacher gave you the stage and let you bring anything you cared about to show the class. It was an opportunity to share something that you thought [...]

Filed under: Public Relations by kellymorrispr | Social tagging: Strategy
No Comments »

Branding for Advantage
An Interview with Steven Feinberg
by Christian Sarkar
Steven [...]

Filed under: Brand Strategy by kellymorrispr | Social tagging: brand > brand identity > Strategy
No Comments »

Marketing v1.0 Is Dead! Long Live Marketing v2.0!
Institute Perspectives

This article is based on a chapter from “In Search of a New Logic for Marketing” by Christian Gronroos, PhD. Find out more about this recommended book at Amazon (click the link or on the book cover).

Greg M. Thomas revised this paper. Greg [...]

Filed under: Social Media by kellymorrispr | Social tagging: marketing > Strategy
No Comments »

by R. Craig Lefebvre
The strategic use of social media is about changing your perspective, not using new communication tools. The talks I give about social media and social marketing these days focus almost exclusively on the shift we need to make in how we think about interacting with people formerly known as the audience and [...]

Filed under: Social Media by kellymorrispr | Social tagging: Social Media > social network > Strategy
No Comments »