How Twitter Can Help or Hurt an Airline:

Southwest Reaches Out to Reassure Customers, While Angry Passenger Lays Into Delta
by Michael Bush
Published: July 16, 2009
NEW YORK (AdAge.com) — When a basketball-size hole opened earlier this week in the fuselage of a Southwest plane, which was rerouted and landed safely, Twitter helped the airline manage the story.

Southwest has nearly 290,000 followers Twitter.

Shortly after the [...]

Twitter is for old people, work experience whiz-kid tells bankers

From The Times

July 14, 2009

Matthew Robson, 15, says teenagers don’t read newspapers, use phones to make calls or go to the cinema
Will Pavia and Soraya Kishtwari
Just over a fortnight ago, Matthew Robson had never worked in banking. This was mainly because he was 15 [...]

TWI: Tweeting While Ignorant

Is it possible to be a forerunner in social media advertising when your agency can’t even properly manage a twitter account? AdAge examines a disconnect in the system. Follow TAG on twitter-we tweet regularly!
 
Learning Twitter? Don’t Take Your Cues From These Agencies
Some Tweet Deftly, While Others Lag Clients
Article by Rupal Parekh on 07.06.09
NEW YORK [...]