Demystifying Programmatic End to End Platforms
Digital marketing can be incredibly awesome. We have more power than ever before to reach audiences across all screens, and access to more and better data to allow us to target each impression on only the most desirable audiences. Yet as capabilities improve, things tend to get more complex. Today we demystify Programmatic End to End Platforms. Read the Article
Great work always wins out.
The Atkins Group takes home 14 awards and ‘Best of Show’ at 2017 American Advertising Federation AwardsRead the Article
Best Waze Campaigns of 2016
The best Waze campaigns of 2016. Mobile targeting at its finest. Read the Article
The Rise of Gen Z, Make way Millennials
Despite the overuse of the term, Millennials still have some time left in the spotlight; however, rest assured, Gen Z is not far behind in the conversation. Heck, they spend more time online than I do, and I’m online. A lot. Here’s what we can expect.Read the Article
User Generated Content - Our Point of View
UGC is replacing disruptive advertisements on major social media platforms — such as Facebook and Instagram — for a more native approach, utilizing (mostly visual) content that is honest, and natural: content that belongs, not advertising.Read the Article
Snapchat: A Behavioral Targeting Story
Snapchat has finally added behavioral targeting to their advertising platform. Not only can you target users on Snapchat based on their age, gender and location, you will now be able to target them based on their video viewing habits. We promise, it's not as creepy as you think. Read the Article
Pinterest Perfect: Save. Click. Tap. Report.
If your Pinterest boards are already designed for different audience personas to showcase opportune ways to experience your city, you’re doing great! But, what if there was a way to get back in front of the countless Pinterest users simply browsing your content? Enter, retargeting.Read the Article
Will These 4 Destinations Continue to Woo their Travelers through Snapchat?
Is it time for destinations to consider how much effort they put into Snapchat now that Instagram Stories stole some of the interactive marketing thunder? Read the Article
10 Ways to use Instagram Stories for Destination Marketing
Using Instagram Stories for destination marketing is an amazing opportunity for travel brands to connect with audiences. Here’s how…Read the Article
5 Predictions for the Near Future of Destination Marketing
Travel marketing is the trend-setter when it comes to universal marketing practices. Find out what’s going to be big in destination marketing in the coming years…Read the Article