[TRENDS] August 2016: 5 Near-Future Predictions, Instagram Stories, Research & More

Welcome back to Trends, The Atkins Group's curated periodical on marketing topics for travel and tourism professionals.  In this edition, we explore the near-future of destination marketing, using Instagram Stories and how 2nd and 3rd tier destinations are at the top of Millennial wish list.

5 Predictions for the Near Future of Destination Marketing

Travel marketing is the trend-setter when it comes to universal marketing practices. Find out what’s going to be big in destination marketing in the coming years…

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10 Ways to use Instagram Stories for Destination Marketing

Using Instagram Stories for destination marketing is an amazing opportunity for travel brands to connect with audiences. Here’s how…

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The World Has Lost Its Mystery

Google Maps, Airbnb, Instagram and others allow us to browse the world from our couch.  Millennial audiences are the generation of self-discovery – seeking new adventures often discovered on their own.  We present how 2nd & 3rd tier DMOs can capitalize and endear these travelers to their less discovered destinations.

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