Welcome back to Trends, The Atkins Group's curated periodical on marketing topics for travel and tourism professionals. In this edition, we explore the near-future of destination marketing, using Instagram Stories and how 2nd and 3rd tier destinations are at the top of Millennial wish list.
Travel marketing is the trend-setter when it comes to universal marketing practices. Find out what’s going to be big in destination marketing in the coming years…Read the Article
Using Instagram Stories for destination marketing is an amazing opportunity for travel brands to connect with audiences. Here’s how…Read the Article
Google Maps, Airbnb, Instagram and others allow us to browse the world from our couch. Millennial audiences are the generation of self-discovery – seeking new adventures often discovered on their own. We present how 2nd & 3rd tier DMOs can capitalize and endear these travelers to their less discovered destinations.Read the Article