Welcome back to Trends, The Atkins Group's curated periodical on marketing topics for travel and tourism professionals. In this edition, we share our view on user-generated content, Gen Z media habits and what's coming up with Facebook Messenger.
Despite the overuse of the term, Millennials still have some time left in the spotlight; however, rest assured, Gen Z is not far behind in the conversation. Heck, they spend more time online than I do, and I’m online. A lot. Here’s what we can expect.Read the Article