[TRENDS] September 2016: Social Media Advertising Updates

Welcome back to Trends, The Atkins Group's curated periodical on marketing topics for travel and tourism professionals. In this edition, we take a deep dive into how the social sphere is changing the advertising game.

What is Influencer Marketing?

Influencer Marketing has been a buzzword for the past year. Brands are seeing that this form of advertising is not only here to stay, but will continue to grow.

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Snapchat: A Behavioral Targeting Story

Snapchat has finally added behavioral targeting to their advertising platform. Not only can you target users on Snapchat based on their age, gender and location, you will now be able to target them based on their video viewing habits. We promise, it's not as creepy as you think.

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Pinterest Perfect: Save. Click. Tap. Report.

If your Pinterest boards are already designed for different audience personas to showcase opportune ways to experience your city, you’re doing great! But, what if there was a way to get back in front of the countless Pinterest users simply browsing your content? Enter, retargeting.

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