Down at the tip of Texas lies South Padre Island. Where people go for the beautiful clean beaches and big blue sky. Where they fish and swim and surf and scuba and wind surf and welcome the rising sun with a smile on their face, and in their heart.
Most of all, what we discovered is that without fail they are true to themselves. Which allows them to have an experience uniquely their own. In a place that makes that experience one of a kind. Which is what we had great fun in capturing in this very sunny and real campaign.