February 17, 2020
Announcing the Evolution of The Atkins Group
We decided to establish a Seamless Fusion Model. In 2019 we began investing much more in two key components: Predictive analytics that would draw insights from both client and proprietary databases to derive intelligence, and an external digital/programmatic buying group that would be big enough to buy direct for our clients as well as other mid-range independent clients.
April 17, 2020
COVID-19 Advice and Counsel – April 15
Cooler heads are beginning to prevail. Interviews with former Fed Chair Ben Bernake are making the rounds. There’s an understanding that there’s wisdom in re-engagement while consumers wait for the peak to come – and more importantly – go. People are actively searching for hope, no matter how cheesy. It’s time for brands to deliver on it.
April 13, 2020
The ditch, the hole, and the tunnel
History has taught us that in the aggregate, crisis situations, no matter their length, are tunnels. They may be long and pitch black, but there is an end to it, where light and recovery beckon. Industries are reshaped, cultures adjust, economies lurch forward. Leaders who communicate to their teams that their current crisis is a tunnel will keep and build the long term trust of their people and community.
April 3, 2020
COVID-19 Advice and Counsel – April 3, 2020
Facing down the economic impact of COVID-19 is not easy. We’ve attended and led our share of webinars on the topic over the last few weeks and we recognize a shift in the thought process of leadership. The time for paralyzation has passed; now we need a spirit of determination.
March 27, 2020
COVID-19 Advice and Counsel – March 27, 2020
As we enter the second, and for some, third weekend of lockdowns and stay at home orders, we continue examining a multitude of information, looking well past the dire predictions and toward what we all must look to – recovery. Here are a few of the resources we are sharing with clients and using to inform our strategies.
March 19, 2020
COVID-19 Advice and Counsel – March 19, 2020
Here at The Atkins Group, we are involved in study, analysis, and conversations with marketers and communicators across the country. We are leading training activities across the state and the country. We are developing strategic and detailed plans, as we digest hundreds of resources to identify the most useful information for our clients and all our colleagues. We’ll be sharing these resources in a regular post starting today.
March 15, 2020
COVID-19 Mar/Comm Advice for our Clients
Over 83.8 million conversations are going on around you and it’s unlikely anything your brand says, no matter how factual (ex we have no cases in our community, it’s not that serious, we can take care of this with simple hygiene), will resonate. Instead, it will likely backfire. With that in mind, we’re sharing here the advice we have given our clients: it’s time to stop, drop, and roll.