If Dirk had written this, it would be much shorter. He is a man of a few words. But you can bet each one is thoughtfully chosen and used for maximum effect. And if his words don’t make you smile, they’ll spur you to think deep thoughts.
It goes back to his days at UT Austin’s vaunted advertising program where he learned the copywriting craft from some of the best. Dirk’s real world writing experience began at Leo Burnett in Chicago working on McDonald’s, Heinz Ketchup and Dewars. His selling way with words attracted the attention of Bozell & Jacobs in Dallas followed by The Richards Group. From there, it was on to San Antonio’s Thompson Agency and Anderson Marketing Group doing award winning creative for Luby’s, La Quinta, Diamond Shamrock, and The United Way. A VP position at Publicis USA lured him back to Dallas, but he longed for the San Antonio lifestyle. So he returned, family in tow, and today leads the Creative Department at The Atkins Group.
It’s possible Dirk has won more advertising awards than anyone in San Antonio. He doesn’t talk about it much. He figures the trophies speak for themselves.
BMW, PowerBar, Denny’s, Sara Lee, Garden Ridge, TXU Energy, Nestle, Similac, GlaxoSmithKline, McDonald’s, Whataburger, Luby’s, La Quinta, American Airlines, Greyhound, Embassy Suites, Dewars, Heinz, Wilson Golf, Columbia Bowling, SeaWorld San Antonio, San Antonio Zoo, Diamond Shamrock, Frost Bank, Westin La Cantera Resort, Valley International Airport, Southwestern Bell, Spurs Sports & Entertainment, United Way, SAS Shoes, Methodist Healthcare System, Valero Alamo Bowl, Baptist Health System, Santa Rosa Health System, H-E-B, Time Warner Cable, VIA Transit, The University of Texas Health Science Center, Plano Convention & Visitors Bureau, South Padre Island Convention & Visitors Bureau and CPS Energy.