Some business leaders understand that brand equals identity. That’s good. But clients still seem to lack a deep understanding of what brand and identity encompass and that their importance goes far beyond logos and pretty pictures and fluffy words.
The Atkins Group announced the addition of Winter D. Prosapio, a highly respected and innovative senior communications professional, to their team.
Fifteen years ago, I worked for a company as their VP of Marketing. My background was largely PR, but I’d done a good deal of marketing work for the brand and they tapped me for the role.
Visit San Antonio and its agency of record, The Atkins Group, garnered two prestigious Destiny Awards from the US Travel Association, the national trade association for travel and tourism.