at La Cantera
Boasting comprehensive services, including a wellness concierge service, cutting-edge memory care support, and customized services based on the residents preferences and lifestyle, the community is thoughtfully designed around social and communal spaces, fostering connectivity among its residents.
The challenge was clear: The Atkins Group needed to leverage these unique benefits to create a marketing campaign that would shift the mindset of seniors, enticing them to embrace the prospect of living in Bella Vida rather than remaining in their current homes.
From corporate identity materials to brochures, sales presentations, literature, flyers, eblasts, direct mail, postcards, mailers, signage, and beyond, we meticulously curated a seamless and consistent messaging strategy across all touchpoints of the sales and marketing cycle.
A sophisticated tracking and reporting system was implemented to monitor the efficacy of the marketing materials, enabling precise measurement of leads generated from various marketing channels.
Bella Vida at La Cantera stands as a testament to the power of innovative branding and targeted marketing, setting a new standard for senior living communities across the nation.