Bella Vida at La Cantera
Transforming Senior Living with Unparalleled Success
Deep in the heart of Texas is a city rich in history, architecture, award-winning restaurants, and eclectic culture.
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Welcome to San Antonio, a destination that attracts millions of visitors annually. And for those fortunate enough to call San Antonio home, it’s a one-of-a-kind haven.
Renowned for its top-tier ranking in livability, San Antonio offers a lifestyle that is as diverse as it is enchanting. It truly is an embodiment of a beautiful life.
When Forefront Living, a visionary faith-based nonprofit organization, sought to introduce San Antonio to its groundbreaking senior living community, they turned to The Atkins Group for a campaign that would redefine expectations.
The Atkins Group faced a dual challenge: not only did we need to develop an innovative brand identity, but we also had to execute a dynamic, six-month marketing program targeting a very specific San Antonio senior demographic.
Bella Vida at La Cantera, currently in its pre-construction phase, promises a transformative living experience, allowing seniors to age in place without the burdens of home maintenance.
Boasting comprehensive services, including a wellness concierge service, cutting-edge memory care support, and customized services based on the residents preferences and lifestyle, the community is thoughtfully designed around social and communal spaces, fostering connectivity among its residents.
The challenge was clear: The Atkins Group needed to leverage these unique benefits to create a marketing campaign that would shift the mindset of seniors, enticing them to embrace the prospect of living in Bella Vida rather than remaining in their current homes.
Enter the Priority Program, a visionary initiative aimed at identifying and engaging 450 of the most interested, age- and income-qualified seniors in San Antonio.
To find this qualified audience, The Atkins Group conducted an in-depth audience analysis, using our in-house data science team, to go beyond traditional demographic analysis. By identifying early adopters and planners through unique spending behavior indicators, such as frequent purchases of new cars, technology items, and long-term care insurance, we crafted a 40k+ prospect list complete with names, addresses, phone numbers, and email addresses.
Armed with this invaluable data, The Atkins Group unleashed a targeted marketing campaign, introducing a suite of Bella Vida branded sales and marketing materials.
From corporate identity materials to brochures, sales presentations, literature, flyers, eblasts, direct mail, postcards, mailers, signage, and beyond, we meticulously curated a seamless and consistent messaging strategy across all touchpoints of the sales and marketing cycle.
A sophisticated tracking and reporting system was implemented to monitor the efficacy of the marketing materials, enabling precise measurement of leads generated from various marketing channels.
The results have been nothing short of extraordinary. Not only did the Priority Program achieve its initial goal of securing 450 reservations, but the campaign continues to attract heavily qualified interest.
This outstanding success is not only a testament to The Atkins Group's strategic prowess but also a reflection of the transformative impact on the client's investment in this pivotal phase of development.
Bella Vida at La Cantera stands as a testament to the power of innovative branding and targeted marketing, setting a new standard for senior living communities across the nation.
For more information or to see how we can help you with your marketing, please reach out to schedule a consultation today:
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