History has taught us that in the aggregate, crisis situations, no matter their length, are tunnels. They may be long and pitch black, but there is an end to it, where light and recovery beckon. Industries are reshaped, cultures adjust, economies lurch forward. Leaders who communicate to their teams that their current crisis is a tunnel will keep and build the long term trust of their people and community.
Over 83.8 million conversations are going on around you and it’s unlikely anything your brand says, no matter how factual (ex we have no cases in our community, it’s not that serious, we can take care of this with simple hygiene), will resonate. Instead, it will likely backfire. With that in mind, we’re sharing here the advice we have given our clients: it’s time to stop, drop, and roll.
The Atkins Group announced the addition of Winter D. Prosapio, a highly respected and innovative senior communications professional, to their team.