Tag Archive: marketing

travel planning

COVID-19 Advice and Counsel – April 3, 2020

April 3, 2020 7:51 pm Published by

Facing down the economic impact of COVID-19 is not easy. We’ve attended and led our share of webinars on the topic over the last few weeks and we recognize a shift in the thought process of leadership. The time for paralyzation has passed; now we need a spirit of determination.


COVID-19 Advice and Counsel – March 27, 2020

March 27, 2020 8:55 pm Published by

As we enter the second, and for some, third weekend of lockdowns and stay at home orders, we continue examining a multitude of information, looking well past the dire predictions and toward what we all must look to - recovery. Here are a few of the resources we are sharing with clients and using to inform our strategies.

COVID-19 Advice and Counsel – March 19, 2020

March 19, 2020 4:10 pm Published by

Here at The Atkins Group, we are involved in study, analysis, and conversations with marketers and communicators across the country. We are leading training activities across the state and the country. We are developing strategic and detailed plans, as we digest hundreds of resources to identify the most useful information for our clients and all our colleagues. We’ll be sharing these resources in a regular post starting today. 

Announcing the Evolution of The Atkins Group

February 17, 2020 9:23 pm Published by

We decided to establish a Seamless Fusion Model. In 2019 we began investing much more in two key components: Predictive analytics that would draw insights from both client and proprietary databases to derive intelligence, and an external digital/programmatic buying group that would be big enough to buy direct for our clients as well as other mid-range independent clients.