Why World Domination Starts with Your Brand
What is a brand and why you shouldn’t do business without one Brand is a big buzz word in business, but do you really know what a brand is and...
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What PR and Marketing Disciplines Can Learn From Each Other
Fifteen years ago, I worked for a company as their VP of Marketing. My background was largely PR, but I’d done a good deal of marketing work for the brand...
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Powering Travel Marketing with a Blend of Research, Creativity, and Innovation
Visit San Antonio and its agency of record, The Atkins Group, garnered two prestigious Destiny Awards from the US Travel Association, the national trade association for travel and tourism. Presented...
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