• The Atkins Group Wins Six PRSA Awards for Breakthrough Litter Prevention Campaign

    San Antonio agency honored for innovative work with Tennessee Department of Transportation SAN ANTONIO, Texas – Sept.10, 2025 – San...

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  • Case Study: Trash Masters Rewards – A Gamified Approach to Litter Prevention

    Challenge/Overview The Nobody Trashes Tennessee (NTT) Trash Masters Rewards program was created to encourage both community and individual involvement in litter prevention....

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  • Best of Show plus 28 other Addy Wins!

    San Antonio, TX,  February 22, 2023 Every year we get together as a team to review our work and select...

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  • The Atkins Group and Taylor West Advertising Join Forces

    SAN ANTONIO, TX (Sept. 14, 2021) – Two legends of the San Antonio advertising world have joined forces. Steve Atkins...

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  • TAG and the 2020 Election

    Bexar County Votes Coyotes on Zoom. Hand sanitizer cameos.And a critical election. We’ve had an opportunity to work on some...

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  • 2020 Texas Census

    Texas Secretary of State 2020 Census Campaign The story of the multi-million dollar, seven-day-concept-to-launch, three-week-long campaign, filled with shifting deadlines,...

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  • TAG Honored with Three Telly Awards

    The Atkins Group Wins three Telly Awards for its work with St. David’s Healthcare San Antonio, TX  June 1, 2020...

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  • The Ditch, the Hole, and the Tunnel

    Leadership and Communications Over my career, I’ve been involved in working with great companies in terrible circumstances. The bulk of...

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  • The Power of a Walk

    One of the side effects of all of this shelter in place stuff we’ve had to deal with is a...

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  • The Sound of TAG

    Music can be a powerful tool. It can help you unwind. It can release inhibitions. It can calm you or...

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  • Announcing the Evolution of The Atkins Group

    Charles Darwin Was Right Evolving the Model of a Full-Service Agency Around us, the world of advertising has undergone a...

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  • Device ID – The Sharpest Tool in Our Media Mix

    It’s not exactly news that the way we all consume media has changed dramatically over the last five years. While...

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  • The Atkins Group Wins Two HSMAI Awards for Destination Clients

    San Antonio, TX  (December 2, 2019)  – The Atkins Group (TAG), a San Antonio based full-service ad agency, received a...

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  • Why World Domination Starts with Your Brand

    What is a brand and why you shouldn’t do business without one Brand is a big buzz word in business,...

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  • What PR and Marketing Disciplines Can Learn From Each Other

    Fifteen years ago, I worked for a company as their VP of Marketing. My background was largely PR, but I’d...

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  • Powering Travel Marketing with a Blend of Research, Creativity, and Innovation

    Visit San Antonio and its agency of record, The Atkins Group, garnered two prestigious Destiny Awards from the US Travel...

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