Every year we get together as a team to review our work and select elements to enter into the ADDYs. Advertising isn’t about awards, of course. It’s about results. The best advertising resonates beyond trends. It makes a cash register ring – or these days, beep. It fills beds, creates trust, and opens doors to possibilities the guest hadn’t considered.

SAN ANTONIO, TX (Sept. 14, 2021) – Two legends of the San Antonio advertising world have joined forces. Steve Atkins of The Atkins Group (TAG) and Bill West of Taylor West Advertising have united their marketing muscle under The Atkins Group flag. The move paves the way for an era of further growth and expansion.

Bexar County had a challenge faced by so many election officials across the country: how to communicate pandemic safe voting options for residents. Given the opportunity to serve as their agency for this effort, our team dove in with research, buying power, and creative.

Here’s the story of the multi-million dollar, seven-day-concept-to-launch, three-week-long campaign, filled with shifting deadlines, political sensitivities, and a mission that was critical to every single person in Texas.

The Atkins Group (TAG) was awarded the Gold Telly for its 60-second commercial featuring a testimonial ad for St. David’s Healthcare as well as two bronze awards for two additional videos.

We decided to establish a Seamless Fusion Model. In 2019 we began investing much more in two key components: Predictive analytics that would draw insights from both client and proprietary databases to derive intelligence, and an external digital/programmatic buying group that would be big enough to buy direct for our clients as well as other mid-range independent clients.

History has taught us that in the aggregate, crisis situations, no matter their length, are tunnels. They may be long and pitch black, but there is an end to it, where light and recovery beckon. Industries are reshaped, cultures adjust, economies lurch forward. Leaders who communicate to their teams that their current crisis is a tunnel will keep and build the long term trust of their people and community.

We’ve started taking an evening walk. Just a half-mile circuit around the neighborhood. We do it after dinner, and it is a nice time to get some fresh air and connect with each other

We can pretty much guarantee that this is the most eclectic playlist you might ever find, spanning from boy bands to classical, grunge to hip hop, and everywhere in between.